Tips from a Top Web Design Company London Loves
Ever wondered why some websites make it to the top of search engine results while some never do? One of the factors that makes a page rank well is the quality of its design. For businesses, creating a well-designed webpage is important in making sure that their company stays relevant and accessible to customers. To get started, here are some tips from a top web design company London loves.
Entrepreneurs must take the time to sit down with the designer and communicate what they want from the website. Is it going to be an online store or is it simply a portal that provides information so customers can purchase from the physical location of the store? Is the website going to be for desktop use only or will it also be available on mobile? These are some of the things that the two parties must discuss before planning and mapping out the aesthetics of the site.
After the functional needs have been settled, the next step is deciding on the design aspect of the website. Instead of going crazy with colours, choose one palette and use complementary hues throughout the page. Adding too much animation and pictures may be tempting but it’s better to keep the page simple and straight to the point. Bombarding internet users with a slew of images can backfire and cause them to close the page instead of browsing it.
Make sure that the information is separated into neat menu tabs so that navigation will be easy. All items must be readable and easy to understand so that consumers can get the information they need about the company without any trouble. Group similar products and services together so that it would be easier for the user to shop around the site.
Lastly, make sure that the content provided in the page is up-to-date and relevant. Website development London professionals would agree that high quality content will always generate more traffic than a flashy website without substance. This, together with a well-thought out design will definitely generate more traffic that will translate to sales for a company.
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